Last night was IWC’s annual dinner at SIHH, and it was nothing short of spectacular. To celebrate the launch of the 2014 Aquatimer collection, IWC hosted more than 800 guests in Geneva for the Inside The Wave gala, which included dinner, dancing, and live performances by Roger Hodgson of Supertramp and Cirque du Soleil.
Entering the party, you would never know that you were at an exhibition hall in Geneva. Walking past the red carpet (which was traversed by the likes of Kevin Spacy, Marc Forster, Luis Figo, Karolina Kurkova, Adriana Lima, and Susan Sarandon, no less) guests descended “below water” to enjoy cocktails and a small preview of the Cirque du Soleil performance to come.
Later, IWC CEO Georges Kern welcomed guests to the festivities. Kern introduced the new Aquatimer watches and explained IWC’s partnership with the Charles Darwin Foundation. “As a successful company, we take our social responsibilities very seriously,” said Kern. That yesterday was also the 50th anniversary of the Foundation’s Galapagos Research Station was a happy coincidence.
While guests enjoyed dinner, the performance began. Friend of the brand Ewan McGregor narrated a special performance, designed by Cirque du Soleil specially for the occasion. It was a story about fleeting time, taking the characters from the exhibition hall to the Galapagos and back, all punctuated by Roger Hodgson and his amazing band. The show ended with the crowd on their feet singing along to “It’s Raining Again” and celebrating with the performers. Finally DJ Jack E from Saint-Tropez kept the party going late into the night.
It was a celebration that will be remembered by all of the guests and a fitting way to launch the new Aquatimer collection.
-HODINKEE for IWC Schaffhausen